About Me
I’m a brand strategist who helps brands turn stories into systems. For over a decade, I’ve led creative and marketing teams to shape strategies that strengthen reputation and drive action.
My strength is connecting the right message to the right medium in the right moment to move people.
The work that excites me most starts with a brand problem. I love digging in, finding what’s really at the root of it, and then shaping a digital plan that actually solves something. My favorite moments are when a messy process finally clicks into place, when I can see a solution before work even begins, or when a project goes further than anyone thought it could. That’s the good stuff.
Outside of work, my days slow down. I love my coffee before sunrise and the quiet before the house wakes up. I love reaching the middle of a book, because that’s when I know I’m really in it. I usually have a crochet project going, and there’s a good chance I’m juggling at least one family birthday each weekend. It’s chaos in the best way.
I’m collaborative, curious, and people focused. I like things to run smoothly, but I also know when to break the pattern to make something better. For my team, I lead with empathy but decide with logic. I like structure, but not too much of it. I care about creating environments where good ideas can happen, and where the people behind them feel valued for who they are.
That’s really what drives me.